Web 2.0: A Strategy Guide
Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
Total Pages : 272
Release : 2008-04-23
ISBN 10 : 0596553757
ISBN 13 : 9780596553753
Language : EN, FR, DE, ES & NL

Web 2.0: A Strategy Guide Book Description:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Web 2.0: A Strategy Guide
Language: en
Pages: 272
Authors: Amy Shuen
Categories: Computers
Type: BOOK - Published: 2008-04-23 - Publisher: "O'Reilly Media, Inc."

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your compa
Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
Language: en
Pages: 426
Authors: Pelet, Jean-Éric
Categories: Computers
Type: BOOK - Published: 2020-09-18 - Publisher: IGI Global

As various areas of discipline continue to progress into the digital age, diverse modes of technology are being experimented with and ultimately implemented int
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Language: en
Pages: 174
Authors: Grady McGonagill
Categories: Business & Economics
Type: BOOK - Published: 2011-09-30 - Publisher: Verlag Bertelsmann Stiftung

Some compare the evolving Web to the revolution of the Gutenberg press. How does the Web shape the role and understanding of leadership? What are key challenges
Web 2.0-Based E-Learning: Applying Social Informatics for Tertiary Teaching
Language: en
Pages: 518
Authors: Lee, Mark J.W.
Categories: Medical
Type: BOOK - Published: 2010-07-31 - Publisher: IGI Global

"This book deals with Web 2.0 and how social informatics are impacting higher education practice, pedagogical theory and innovations"--Provided by publisher.
A Survival Guide to Social Media and Web 2.0 Optimization
Language: en
Pages: 400
Authors: Deltina Hay
Categories: Computers
Type: BOOK - Published: 2009 - Publisher: Dalton Publishing

Book & CD. It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are int
Web 2.0 Knowledge Technologies and the Enterprise
Language: en
Pages: 280
Authors: Paul Jackson
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-05-17 - Publisher: Elsevier

Whilst enterprise technology departments have been steadily building their information and knowledge management portfolios, the Internet has generated new sets
Connected Services
Language: en
Pages: 320
Authors: Paul Golding
Categories: Technology & Engineering
Type: BOOK - Published: 2011-08-24 - Publisher: John Wiley & Sons

"Connected Services is a must-read for telco strategists who need to get up to speed on how the world of software and the web 2. 0 works." Andreas Constantinou,
Handbook of Research on Web 2.0, 3.0, and X.0: Technologies, Business, and Social Applications
Language: en
Pages: 1116
Authors: Murugesan, San
Categories: Computers
Type: BOOK - Published: 2009-11-30 - Publisher: IGI Global

"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.
New Research on Knowledge Management Technology
Language: en
Pages: 242
Authors: Huei Tse Hou
Categories: Computers
Type: BOOK - Published: 2012-02-24 - Publisher: BoD – Books on Demand

Due to the development of mobile and Web 2.0 technology, knowledge transfer, storage and retrieval have become much more rapid. In recent years, there have been
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Language: en
Pages: 445
Authors: Li, Eldon Y.
Categories: Computers
Type: BOOK - Published: 2013-05-31 - Publisher: IGI Global

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the