Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughl

Improving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly exami

The Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. Each of the 10 volumes cont

Aimed at helping readers improve the accuracy of their survey, this book shows readers how to assess and interpret the quality of their survey data by thoroughl

Planning and conducting successful surveys requires a great deal of time, energy and know-how. While the time and energy components are relatively easy to find,

Survey research is one of the most widely used research methodologies across the social and behavioral sciences. Two trends that have had a major impact on the

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Researc

"Pilot testing is very good and the coverage of reliability and validity is well-developed and well-written." --Bonnie Rader, California State University, Long