The Experience Effect for Small Business
Author : Jim Joseph
Publisher : Happy About
Total Pages : 199
Release : 2011-11-17
ISBN 10 : 9781600052095
ISBN 13 : 1600052096
Language : EN, FR, DE, ES & NL

The Experience Effect for Small Business Book Description:

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.


The Experience Effect for Small Business
Language: en
Pages: 199
Authors: Jim Joseph
Categories: Business & Economics
Type: BOOK - Published: 2011-11-17 - Publisher: Happy About

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Pages: 196
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Categories: Business & Economics
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Pages: 240
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Pages:
Authors: United States. Congress. House. Committee on Small Business. Subcommittee on Activities of Regulatory Agencies
Categories: Administrative agencies
Type: BOOK - Published: 1977 - Publisher:

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Pages:
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Pages: 253
Authors: Peter Johnson
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Language: en
Pages: 354
Authors: United States. Congress. House. Committee on Small Business. Subcommittee on Tax, Access to Equity Capital, and Business Opportunities
Categories: Banking law
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Language: en
Pages: 213
Authors: United States. Congress. Senate. Select Committee on Small Business
Categories: Businesswomen
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Language: en
Pages: 168
Authors: United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems
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Type: BOOK - Published: 1986 - Publisher:

Monetary Policy and the Management of the Public Debt
Language: en
Pages: 740
Authors: United States. Congress. Joint Committee on the Economic Report
Categories: Credit
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