Social Media Listening and Monitoring for Business Applications
Author : Rao, N. Raghavendra
Publisher : IGI Global
Total Pages : 470
Release : 2016-09-21
ISBN 10 : 9781522508472
ISBN 13 : 1522508473
Language : EN, FR, DE, ES & NL

Social Media Listening and Monitoring for Business Applications Book Description:

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.


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