Customers for Life
Author : Carl Sewell
Publisher : Currency
Total Pages : 240
Release : 2009-07-01
ISBN 10 : 9780307567314
ISBN 13 : 0307567311
Language : EN, FR, DE, ES & NL

Customers for Life Book Description:

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.


Customers for Life
Language: en
Pages: 240
Authors: Carl Sewell
Categories: Business & Economics
Type: BOOK - Published: 2009-07-01 - Publisher: Currency

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples an
Hispanic Customers for Life
Language: en
Pages: 194
Authors: M. Isabel Valdés
Categories: Hispanic American consumers
Type: BOOK - Published: 2008 - Publisher: Paramount Market Publishing

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segme
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Pages: 73
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There are many experiences and people that have contributed to the publishing of this timely manuscript. My own fickle attitude about “good customer service
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Pages: 53
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