In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples an

Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segme

No business today can afford to ignore two very important people -2C’s –Your Customer and Your Competitor! The person in front of you is your Customer, and

There are many experiences and people that have contributed to the publishing of this timely manuscript. My own fickle attitude about “good customer serviceâ€

Praise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Time

You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning s

Gain a competitive edge in your business by providing world-class customer service! ​The importance of superior customer service in today’s global economy c

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newestmethods for engaging customers in relationships that l