CRM Systems in Industrial Companies
Author : A. Perna
Publisher : Springer
Total Pages : 249
Release : 2014-03-30
ISBN 10 : 9781137335661
ISBN 13 : 1137335661
Language : EN, FR, DE, ES & NL

CRM Systems in Industrial Companies Book Description:

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.


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