Consuming Modernity
Author : Cheryl Krasnick Warsh
Publisher : UBC Press
Total Pages : 304
Release : 2013-08-23
ISBN 10 : 9780774824705
ISBN 13 : 0774824700
Language : EN, FR, DE, ES & NL

Consuming Modernity Book Description:

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.


Consuming Modernity
Language: en
Pages: 304
Authors: Cheryl Krasnick Warsh
Categories: Social Science
Type: BOOK - Published: 2013-08-23 - Publisher: UBC Press

Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919
Consuming Modernity
Language: en
Pages: 261
Authors: Carol Appadurai Breckenridge
Categories: Social Science
Type: BOOK - Published: 1995 - Publisher: U of Minnesota Press

The book aims to illustrate that what is distinctive about any particular society is not the fact of its modernity, but rather its own unique debates about mode
Modernity & Consumption
Language: en
Pages: 272
Authors: Antonio L. Rappa
Categories: Political Science
Type: BOOK - Published: 2002 - Publisher: World Scientific

Offers an examination of modernity and consumption with a non-Marxist, modernity-Resistance-theoretical frame (mRf).
Consumption and the Literary Cookbook
Language: en
Pages: 242
Authors: Roxanne Harde
Categories: Literary Criticism
Type: BOOK - Published: 2020-11-19 - Publisher: Routledge

Consumption and the Literary Cookbook offers readers the first book-length study of literary cookbooks. Imagining the genre more broadly to include narratives l
Pirate Modernity
Language: en
Pages: 248
Authors: Ravi Sundaram
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-07-30 - Publisher: Routledge

Using Delhiā€™s contemporary history as a site for reflection, Pirate Modernity moves from a detailed discussion of the technocratic design of the city by US pl
The King of Drinks
Language: en
Pages: 298
Authors: Dmitri van den Bersselaar
Categories: Social Science
Type: BOOK - Published: 2007-10-15 - Publisher: BRILL

Using a focus on the trajectory of commoditisation of gin in West Africa, this book investigates how imported goods acquire specific local meanings. It shows th
Globalising Everyday Consumption in India
Language: en
Pages: 258
Authors: Bhaswati Bhattacharya
Categories: Social Science
Type: BOOK - Published: 2021-07-22 - Publisher: Routledge

This book brings together historical and ethnographic perspectives on Indian consumer identities. Through an in-depth analysis of local, regional, and national
Localizing Knowledge in a Globalizing World
Language: en
Pages: 282
Authors: Ali Mirsepassi
Categories: Political Science
Type: BOOK - Published: 2003-01-01 - Publisher: Syracuse University Press

Localizing Knowledge in a Globalizing World takes up the challenge of how scholars can reconfigure "area-based knowledge" in response to globalization. The edit
The Gay Archipelago
Language: en
Pages: 282
Authors: Tom Boellstorff
Categories: Social Science
Type: BOOK - Published: 2005-11-06 - Publisher: Princeton University Press

The Gay Archipelago is the first book-length exploration of the lives of gay men in Indonesia, the world's fourth most populous nation and home to more Muslims
The Routledge Handbook of Strategic Communication
Language: en
Pages: 596
Authors: Derina Holtzhausen
Categories: Business & Economics
Type: BOOK - Published: 2014-11-20 - Publisher: Routledge

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and gra