The Lonely Crowd Author : Jarrod Homer Publisher : Macat Library Total Pages : 94 Release : 2017-07-15 ISBN 10 : 1912128179 ISBN 13 : 9781912128174 Language : EN, FR, DE, ES & NL GET BOOK The Lonely Crowd Book Description: David Riesman's The Lonely Crowd explores the links between social character-the ways in which members of a society are similar to one another-and social structures. He argues that as the United States became predominantly consumer-driven, rather than production-driven-particularly after World War II-American social character changed. While pre-war Americans had based their behavior on their own internal values and beliefs, post-war Americans were becoming other-directed, with external groups including peers and the media now a key influence on the way they behaved. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche. Book jacket.